Amazon Expands Low-Cost ’Bazaar’ Service to 14 Markets, Stock Rises Modestly
Amazon shares edged up 0.3% in after-hours trading to $245.15 following the global expansion of its budget-focused Amazon Bazaar platform. The service, branded as Haul in the U.S., now offers sub-$2 items across 14 new international markets—a direct challenge to Chinese e-commerce rivals Shein and Temu.
The MOVE capitalizes on growing consumer demand for ultra-low-cost goods amid economic pressures. Amazon's international segment reported 10% YoY revenue growth to $40.9 billion in Q3 2025, signaling successful penetration in emerging markets. Concurrently, the company integrated NuPay in Brazil, extending credit options to 123 million users.